From March 16th to March 21st, 2026, EternalPitch brought a unique football culture experience to the heart of Lausanne, Switzerland. Located at Rue Enning 8, this 6-day popup became a must-visit destination for football fans, collectors, and vintage enthusiasts.
A Unique Selection of Over 1,000 Vintage Football Shirts
Visitors had access to an exceptional selection of over 1,000 football shirts, ranging from the 1980s to modern-day classics. Prices ranged between 40 CHF and 300 CHF, making it accessible for both new collectors and seasoned enthusiasts.
From iconic players like Zidane, Ronaldinho, CR7, Messi, and R9, to legendary clubs such as FC Barcelona, Real Madrid, Marseille, Bayern Munich, AC Milan, and Inter Milan — the popup offered a true journey through football history.
Alongside classic fan versions, a curated selection of player issue and match-worn shirts added a premium touch for collectors looking for rare pieces.
More Than a Shop: A Nostalgic Football Experience
The Lausanne popup wasn’t just about buying shirts — it was about reliving football memories.
Many visitors shared emotional reactions while rediscovering shirts from iconic matches and legendary moments. Some even recalled specific goals and actions just by seeing a jersey.
Customers often said things like:
"This is dangerous for me here!" — a reflection of the irresistible selection on display.
Expert Advice & Authenticity Education
One of the key highlights of the event was the personalized guidance provided by EternalPitch.
Visitors didn’t just shop — they learned.
We took the time to explain:
- How to identify authentic vintage football shirts
- Differences between fan versions, player issue, and match-worn
- Key details to look for when collecting
This educational approach was highly appreciated and reinforced EternalPitch’s positioning as a trusted expert in vintage football shirts in Switzerland.
A Strong Community Response
The turnout exceeded expectations, with a constant flow of visitors throughout the 6 days. The atmosphere was vibrant, driven by passion, nostalgia, and a shared love for football culture.
The feedback was overwhelmingly positive, with many customers discovering EternalPitch for the first time and already asking about future events.
Special Offer: -10% on 2 Shirts
During the popup, visitors could enjoy an exclusive offer:
-10% when purchasing 2 shirts, encouraging collectors to expand their collections.
What’s Next for EternalPitch?
Following the success of Lausanne, EternalPitch continues its journey across Switzerland.
📍 Next Popup:
Sion — at Mathlesape
April 17th–18th, 2026
Shop Vintage Football Shirts Online
Missed the popup? You can still explore our premium selection online:
📲 Follow us on Instagram for new drops, exclusive pieces, and upcoming events.
📸 Lausanne Popup Highlights
